About ArtLeadHER

Since founding both ArtLeadHer and its sibling organization Art Genesis in 2016, Mashonda has exhibited over 250 women from all over the world, having curated over 40 exhibitions. ArtLeadHer works with women and teenage girls to provide visual arts education, professional development, brand exposure, and opportunities to exhibit their art in prominent exhibition spaces, while Art Genesis provides exhibition opportunities for emerging and established artists.

Since emerging on the scene in the early 2000s, Mashonda Tifrere has forged a multi-dimensional career that spans music, art, and entrepreneurship. In 2005, Mashonda released her debut album produced by industry heavyweights Kanye West, Swizz Beatz, and Raphael Saadiq, collaborating with critically acclaimed artists such as Jay-Z, DMX, Nas, and more.

As an international curator, collector, art advisor, and Founder of ArtLeadHer and Art Genesis, Mashonda is building a sustainable marketplace for both emerging and established artists and creatives. The Art Business graduate from Christie’s Education in New York has partnered with Beyoncé’s BeyGOOD, Gucci’s Chime for Change, American designer Donna Karan, museums, galleries, and art fairs worldwide to curate exhibitions. Her work has garnered features in Forbes, The New York Times, Cultured Mag, Artnet, Whitewall, and Artsy.

Recently, Mashonda was honored by Franklin Simmons and the Pérez Art Museum Miami for her curatorial and activism work with an Art and Soul Award. Mashonda is also the author of Blend: The Secret to Co-Parenting” and currently resides in San Diego, California.